Manage Uncertainty with Commander’s Intent
This post is part of an HBR Spotlight examining leadership lessons from the military.
How does your team respond when a plan changes? Does everyone seem to know what to do or is there confusion, a lack of meaningful activity, or people standing around waiting to be told what to do next? Planning is difficult whether in business or the military. Military planners use Commander’s Intent, a key element to help a plan maintain relevancy and applicability in a chaotic, dynamic, and resource-constrained environment.
Commander’s Intent is the description and definition of what a successful mission will look like. Military planning begins with the Mission Statement that describes the who, what, when, where, and why (the 5 W’s) of how a mission will be executed. Commander’s Intent describes how the Commander (read: CEO) envisions the battlefield at the conclusion of the mission. It shows what success looks like. Commander’s Intent fully recognizes the chaos, lack of a complete information picture, changes in enemy situation, and other relevant factors that may make a plan either completely or partially obsolete when it is executed. The role of Commander’s Intent is to empower subordinates and guide their initiative and improvisation as they adapt the plan to the changed battlefield environment. Commander’s Intent empowers initiative, improvisation, and adaptation by providing guidance of what a successful conclusion looks like. Commander’s Intent is vital in chaotic, demanding, and dynamic environments.
Battlefield Example of Commander’s Intent: During World War II, the sea and airborne invasion of France on June 6, 1944 (D-Day) had been planned for years. British, Canadian, and American airborne forces planned and rehearsed for months a precise series of glider and parachute landings that were designed to secure bridges, road junctions, and other key terrain that would enable the ground invasion forces to advance rapidly inland. The airborne invasion forces took off from England and months of planning appeared to vanish instantly. Parachute forces dropped into unmarked landing zones, gliders landed in the wrong areas, and thousands of soldiers from different units were mixed together in the night. It appeared that a military disaster had occurred. Yet, only hours later, the original military objectives were bring accomplished by ad-hoc units that faced much fiercer German resistance. Commander’s Intent had saved the day. Leaders and soldiers at all levels understood that no matter where they landed, they had to form into units and seize the bridges and key terrain. The plan was a failure, but good Commander’s Intent and superior training allowed improvisation and initiative to save the mission.
Hypothetical Business Example of CEO Intent: At FedEx, led by Fred Smith (a former U.S. Marine Corps Officer), planning is of vital importance. FedEx operations start at package pickup at customer origins, then move to the packages entering a large consolidation facility for transport to their destination. Once at destination, packages are unloaded, enter the destination sort facility and are assigned to a driver to go to the final delivery address. This seemingly simple process is extraordinarily complex when you add traffic, weather, customer preferences, cost elements, safety, customs clearance, and package handling requirements. So, when a snow storm closes the roads between Denver and Kansas City, the FedEx plan must adapt. The FedEx CEO Intent is to get all packages to destination in a safe, damage free, cost effective manner within the shipment period specified by the customer. Therefore, FedEx managers start re-routing drivers from Denver to Oklahoma City, scheduling extra planes in Memphis, getting extra truck trailers at Saint Louis and adapting sort schedules in Kansas City. FedEx uses initiative and improvisation to adapt the plan to meet the CEO Intent of an on time delivery despite the snow storm. CEO Intent, like military Commander’s Intent, ensures a successful end state as business conditions change.
The key to successful Commander’s/CEO Intent is trained, confident, and engaged military personnel/employees. Employees must understand the plan and when they have to deviate to ensure the Commander’s Intent is accomplished. Military personnel have to employ a “Spectrum of Improvisation” when they execute Commander’s Intent. As they adapt the plan to meet Commander’s Intent, they do not want to change proven processes and other common work techniques that are part of the plan and strengthen operational outcomes. Many times the plan is a source of strength; business leaders need to adapt only the portions of a plan that require adjustment. The Spectrum of Improvisation is to retain processes and systems that support mission excellence and adapt only necessary elements.
Steps to grow initiative and improvisation are essential to have an employee base that can execute Commander’s Intent. The following are training ideas and concepts to grow an employee capability for Commander’s Intent:
Simulation Training and After-Action Reviews. Organizations need to find a way to allow employees to simulate new product introductions, competitive analysis, and store openings. These simulations can incorporate dynamic changes in the base business situation that will force employee’s to adapt themselves and their teams to new changes to meet the existing business objectives.
Small Projects. Empowering a subordinate or a team to enter a small, untested market or attempt a new project has little risk to the core business and is an excellent testing ground to build confidence, improvisation, and a strong employee base with nominal risk.
Business History, Military History, and Current Events. A strong understanding of past events provides context, ideas, and a perspective on the value of improvisation in history and business.
Commander’s Intent is the definition and description of what a successful operation will yield. Good Commander’s Intent allows employees and teams to adapt the plan using improvisation, initiative, and adaptation to reach the original plan objectives.